Green Supply Chain Management with Cooperative Promotion

Green supply chain management has received increasing attention as consumers have become more environmentally conscious. Manufacturers are making green investments to meet consumers’ demands, while retailers in different markets often engage cooperative promotion attract consumers. This study develops game theoretic models for investigating two cross-market firms with channel structures, i.e., decentralized and centralized. The manufacturer determines the wholesale price investment of a product, determine promotional effort retail price. finds that whether join mainly depends on price, well impacts investment, activities demand. When is relatively low, must be lower than centralized chain. On contrary, difference between chains varies In addition, due influence structure, contribution most given conditions. Moreover, impact demand increases, does not necessarily result higher profits